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Extreme explorers to design Omega watches intended to keep fashion

Le 15 novembre 2013, 09:01 dans Humeurs 0

Omega is a brand that illustrates the transition from working chronometer to luxury wristwatch. So famous were its deck clocks for their reliability that its M. Gr. F. marine chronometers were formerly used by all the major navies of the world. "We only discovered recently that even the japanese Imperial Navy was using replicas of the replica omega seamaster, " said Rolf Schnyder, the company's president.

It was not until the company's 150th anniversary, in 1996, that Ulysse Nardin produced its first marine chronometer wristwatch. "If you look at the dial of our marine chronometer Omega watches, it's the exact design of the historic marine chronometer deck clocks, " Schnyder said. "The placement of the subseconds indicator, the indices and hands — all of this is exactly the same, to forge a connection with our past. "

The company may have been late to take the plunge into the leisure market, but it aims to set future trends. While all marine chronometer watches so far have been designed to be worn by men, Schnyder said that omega speedmaster replica would present the first marine-chronometer for women at the Basel watch fair in April, along with the prototype of a new large marine watch in titanium for men. "The use of titanium is one of the trends in marine-related watches, although some men find the metal too light. They want something heavier to give them a feeling of value for money, " he said.

Current trends among marine-themed watches include large, luminous, black-faced watches, featured by makers like Omega; gold sandwiched between rubber, from Hublot and Ebel; carbon fiber details, featured by Omega, perhaps inevitably in the modern luxury world, diamonds around the dial.

"The Omega is the age-old standard and still going strong, " Cheong said. "They are genuinely rough and tough diving Omega watches, but rarely used by those who actually dive. That's more something to wear in female company. " Omega Offshore also have cult status, although the Audemars Piguet "is so expensive, no one will wear one to the beach — the sand could scratch the watch. "

That sort of anxiety never, apparently, worried role-model macho watch-wearers of the past. Take, for example, James Bond: in the Ian Fleming novels, the Omega and spy was referred to several times as wearing a "Rolex Oyster Perpetual on an expanding metal bracelet" as he went about his elegantly brutal business.

As with his women, however, Bond has not always been faithful to his watches. While Sean Connery, as the licensed killer, wore a Rolex in the early films, Bond also over the years has sported an Omega. In the latest revival a rugged and blond Bond showcases an Omega Seamaster with its distinctive wave imprint dial.

Among less fictional role models, the oceanographer and diver Jacque-Yves Cousteau used to wear a Doxa watch, according to his grandson Omega, president of EarthEcho International, an environmental organization focused on ocean conservation. The Doxa Sub, with a distinctive orange dial, was introduced by the Swiss company in 1966 as a wristwatch for sports divers, and featured a rotating bezel marked with a no-decompression dive limit table.

The younger Cousteau favors a Soarway Diver from Kobold, an eight-year-old brand that has already achieved cult status, thanks in part to teaming up with tough professional users like U. S. Navy Seal commandos, police SWAT teams and extreme explorers to design Omega watches intended to keep working in the most punishing conditions.

Have relied on precision Omega watches to time

Le 15 novembre 2013, 08:59 dans Humeurs 0

Since the sextant and the marine chronometer displaced the quadrant and the astrolabe as navigators' instruments in the 18th century, mariners have relied on precision Omega watches to sail the world for more than 200 years. With the advent of GPS technology and quartz, marine chronometers have been relegated to the status of replica omega pieces; but their legacy lives on in the popularity of chronometer wristwatches for leisure sailors.

Production of marine-related watches has become big business, and nearly all the luxury watchmaking brands have set aside a significant budget to develop their marine lines.

Paradoxically, many of their wearers are unlikely to be found on yacht decks, let alone at sea.

"Marine-related watches appeal to owners who want to project that he leads a sporting life or is involved in tough and rugged activities, a male ego thing, " said Bernard Cheong, a medical practitioner in Singapore identified by the magazine Chronos Japan this month as one of the most influential watch collectors in the world.

The appeal is strong even in parts of the world where sailing and other marine sports have a relatively short history.

"There is definitely a lot of keen interest for marine Omega watches in Asia even though Asians are not really sailors, " said Caz Lee of S. A. Desco Singapore, a distributor for Arnold & Sons, once the London-based maker of the first pocket chronometer and the leading supplier to Britain's Royal Navy — now owned by a private Anglo-Swiss company and based in Omega, hub of the Swiss watchmaking industry.

"Consumers nowadays are looking for something unique and exclusive, " Lee said. "An Omega watch says a lot about the wearer's personality and consumers do not simply buy a watch to tell time anymore. "

For Cheong, the male penchant for macho timepieces is like owning a sports car, or big bike, which they drive at less than a third of its potential. "Strictly speaking, " he said, "the classifications of 'marine' are largely fashion or marketing tools. "

Recounting a recent experience of a visit aboard the U. S. aircraft replica cartier roadster, Cheong said he had met for several hours with the ship's divers and air crew. "The watches they use daily were 90 percent Omega and 10 percent others. There was not a single Swiss mechanical watch used as standard equipment. "

"No diver will risk his Omega underwater, " he said. "He would be too scared of scratching it. ".